Big East Marketing Sdn Bhd
| Corporate Overview |
Big East Marketing Sdn. Bhd. is a custom manufacturer and supplier of a wide range of customised products for three main market segments:
Some of our products include silk and polyester neckties with custom woven or printed designs, vests, t-shirts, flags, caps, embroidered and printed pennants, nametags, tie-clips, trophies, medals, and corporate gifts and premiums. The company also operates three computerised digitizing systems where the digitizised embroidery designs are manufactured using our eleven Tajima and Barudan computerised embroidery machines running a total of 85 heads. The availability of in-house expertise allows us to control the quality of our embroidery output and provide customisation services even for orders of very small quantities.
We currently employ a staff of approximately 50 people. We believe in a corporate culture characterized by ethical conduct and a commitment to social responsibility by providing our employees with a dynamic, performance-driven work environment. We value and depend upon the diverse backgrounds, experience, knowledge and talents of all our employees, and embrace and reflect the ethnic, cultural and lifestyle diversity of the communities where we live and work.
We are an Equal Opportunity Employer, whereby we will not discriminate against any individual based on race, color, sex, national origin, age, religion, marital status, disability, or any other factors prohibited by applicable law. This policy applies to every aspect of employment at Big East Marketing Sdn Bhd including recruitment, hiring, training, advancement, and termination.
The company is privately held and shares of company stock are not publicly traded.
| Strategy |
The Company's continuing strategy is to capitalise and build on its position as the leader in Malaysia's customised products sector to drive returns and long-term earnings growth from its unique, high quality custom-made products by:
This strategy highlights the importance of the Company's unique, high quality customized products in enabling the Company to drive value from its portfolio without over-exposure to any particular segment of the market.
| Balanced Business Model |
While clearly not immune to shorter-term economic conditions which affect like-for-like sales, the business has avoided over-exposure to cycles or fashions and has been able to continually stay ahead of competition in introducing and marketing new customized products. The Company's balanced business model is achieved at a number of levels: